This is an extract from a white paper that we published along with Nativ Ltd in the Journal of DAM October 2007 issue. The paper covered the challenges faced by marketing and production departments with managing video.

Essentially the article takes the position that explosion in video files is creating a new set of issues not faced in the implementation of DAM for imagery or creative artwork files, and that companies need to look beyond the traditional DAM software for a solution. It also explains the elements of Getty Images Media Manager solution that are available to help your build an enterprise video ecosystem.

Key points for people looking at DAM for video include:

• Learn the language - invest time in understanding the whys and wherefores of video files as they are far more complex than static file formats.
• Understand metadata needs - So called ‘Standards’ are not univerally accepted and editing tools are still imature. 
• Understand the implications of file size - Video files, especially broadcast quality files are huge and infrastructure is needed to store them.
• Consider user generated content - because this will likely be a requirement in your business
• Systems integration is still needed - not one system can provide the entire ecosytem for video

 To read the full article, go to http://www.palgrave-journals.com/dam/journal/v3/n5/full/3650095a.html

In their recent article,  Streaming Media magazine wrote a case study on how Telestream and Nativ came together to help Getty Images get a handle on its ever-growing library of digital video.

 Here is an excerpt from the article…. “Getty Images’ Media Management Services (MMS) group offers solutions for customers in the media and corporate markets to enable users to store, manage, and share their digital assets in a secure, searchable, password-protected environment…..While Getty’s MMS solution offered rudimentary support for video, the MMS team knew a more sophisticated interface would be required as video usage by their customers continued to climb.

To read the full article, please go to the streamingmedia.com website or click on this link.

 http://www.streamingmedia.com/article.asp?id=9824

Welcome to the new Media Manager blog!