Seeing is Believing
Wednesday, January 23rd, 2008
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All right, I have a confession…I have a HUGE crush on a man I’ve never met. Typical. His name is Dr. John Medina and he’s a molecular biologist. Not so typical.
You wouldn’t think a molecular biologist and a creative researcher would have a lot in common - ohhhhhh how wrong I was! I was lucky enough to get a sneak peak of his new book (due out in March) called “Brain Rules.”
So Dr. John, as I affectionately call him now, states that vision is our most dominant sense AND that our brain uses 50% of its total capacity processing everything we see. He uses all of these studies, a particularly interesting one using wine, to prove his case. I was blown away by this…and also feel vindicated on some level. It’s so great to have a science geek do a study that proves a creative geek had it right all along.
Friends, our brains are wired the right way. We are wired to tell stories, show truths, change perceptions and influence change. We are also wired to sell products, through our chosen profession. Two words - whoo hoo! Gosh, I sound like Pollyanna, I must be in love. Be sure to check out “Brain Rules” by Dr. John Medina. He’s hot and he has a lot of cool things to say.
Let me know what you think.