And improve your French ! France, land of better wine in the world, beautiful women, Tour de France, bling-bling president, Art of living. France which as a country can give birth to the better or worse.
Let’s talk about the better today, let’s open the JAK LAB #3 . Every quarter JAKLAB magazine offers a 360° vision about a theme or an aspirationnal trend. JAKLAB invites contributors and gives them room and time to explore and talk. Strategic planners, researchers, writers, artists, photographers, architects are creating an effervescent on line webzine. Monitored friendly by Just A Kiss  founders, a design, creative and strategic agency in Paris, JAKLAB is an open publication and platform.
After Desirable Sunstainability, Absolute Necessity , give a breath to your eyes and brain and involve your senses in Urbanity. If you want to contribute to the next issue, please feel free to “superpoke” this unique quartet on their Facebook group.  http://www.facebook.com/group.php?gid=11026998211 !  Have fun !  Brigitte Mantel .

Escape.

What an engaging word…especially in relation to vacation - root word vacate, meaning to leave, to cease to occupy.

The lure to step out of one’s everyday life, even if only for a day, a week… is intoxicating. Along with relaxation, exploration and luxury, the word escape is one of the “Holy Grail of Concepts” in the travel industry. If a travel company can truly communicate that feeling, they’ve got you - before you know it, you’re booking your trip.

Images really do have the power to transport. They can take you to places you’ve never been, or back to places that hold vivid memories for you.

In my case, this image taken on the Kalalau Trail along the Na Pali Coast in Kauai, takes me back to where I was this very time, one week ago.

David Stubbs/Getty Images

The exhaustion felt after nearing the end of an eye-poppingly beautiful 11 mile backpack trip:

Caterina Bernardi/Getty Images

the reward of a stunning, empty beach…

Tom Hill/Getty Images

…where I would pitch my tent on the edge of the sand and listen to migrating whale calls through the night, the greens more vivid and varied than in any place I’d ever been.

Bob Stefko/Getty Images

These images all hold special meaning to me now. I know what the air smells and feels like…

joSon/Getty Images

…I know what the water feels like…

joSon/Getty Images

…and I know how quickly the rain comes on.

Bob Stefko/Getty Images

I know the true meaning of ESCAPE.

joSon/Getty Images