Archive for the 'concept' Category

“I’m Not a Girl, Yet Not a Woman”

Tuesday, September 9th, 2008

I don’t know if it’s because of Britney Spear’s sister or Bristol Palin or what, but lately I have been thinking about the space females enter when they are evolving from girls into women. While young mothers are certainly a hot tabloid topic right now, I am more interested in less extreme examples of this threshold crossing. It can be argued that childhood and adulthood are biological categories, but they are also social constructs that change depending upon their historical context.

During the Industrial Revolution (pre-child labor laws), US children worked in factories, whereas today, a large percentage of college graduates move back home to live with their parents. When does a person become an adult? When does a girl become a woman? I don’t have a definite answer, but no photographer explores this idea better than Kanako Sasaki.


Kanako Sasaki/Getty Images

When I look at her photographs, I am taken to a place where innocence and experience co-exist. In this world, the subject’s age is ambiguous: she is at once child-like and emotionally nuanced, unselfconscious yet provocative:


Kanako Sasaki/Getty Images

They bring to mind Balthus’s infamous paintings of Therese.


Kanako Sasaki/Getty Images

And of course, they are beautiful to behold.

The Games are Over

Friday, August 29th, 2008


BEIJING - AUGUST 24: Fireworks go off during the Closing Ceremony for the Beijing 2008 Olympic Games on August 24, 2008 in Beijing, China. (Photo by Al Bello/Getty Images)

“The world has learned about China, and China has learned about the world, and I believe this is something that will have positive effects for the long term.” - Jacques Rogge, president of the International Olympics Committee.

This quote reminded me of a beautiful photo essay that I have kept on my desk for several weeks now - “The Human Face of China.” It was shot by Mathias Braschler and Monika Fischer and published in the German magazine Stern.

Super Hero Renaissance

Wednesday, August 13th, 2008

Currently on view at the Metropolitan Museum of Art in New York City is an exhibition titled “Super Heroes Fashion and Fantasy.” It is a look at comic book fashion trends that illustrate technological extensions or advancements of the human body from the mid 20th century to today. Even in the light of the current trend toward authenticity in the creative marketplace, there will always be a place for the idealized human form. From Greek to Roman times to Spiderman, Superman and Wonder Woman, we see archetypes for strength, courage, speed, sexuality, fortitude and good.


Dara Torres models the new LZR RACER along side a hologram of Michael Phelps during the new Speedo Swimsuit Launch at Espace on February 12, 2008 in New York City. (Photo by Mike Stobe/Getty Images)

For example, the D.C. comic book character “The Flash” was an inspiration for current Olympian Michael Phelp’s aqua suit made by Speedo as he is smashing world-records and becoming the most decorated Olympic athlete in history. Comic books and superheroes give children a way to dream and channel their imaginations into fantastical realms. Even after adolescence, superheroes remain part of our collective cultural history as they are passed down from generation to generation as evidenced in the fashion on display here.

Creative Advertising - I Don’t Get It

Friday, August 1st, 2008

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Rainer Elstermann/Getty Images

This recent article in the NY Times just confirms how far advertisers and marketers have gone to “break through the clutter.” The proliferation of media and advertising is nothing new. We’re all feeling pushed to the point of overload…but it still continues, even to the point of silliness.

Advertisers are going to new lengths to capture the consumers attention, but as the article states, many campaigns, though novel, are just annoying.

Like TV screens placed in London subway riders armpits so when they raise their arms a commercial for Right Guard deodorant runs in the face of a fellow rider.  That just might drive me to violence… and trust me, I’m a mellow peace loving kind of gal.

Is getting people to talk and exposure enough?  Aren’t we in danger of turning people off all together?

How about some simplicity?

Graffiti Is Coming of Age

Tuesday, July 29th, 2008

As street art evolves, so do our tastes and sensibilities.

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Joe Baran/Getty Images

Our favorite street art is not necessarily simply a great image or a playful character that makes us smile. It is an element of surprise into an otherwise uniform and predictable world.

Street art that truly inspires me is work that is site specific - meaning that the artist fully incorporates the specific location into the work. This is not only when street art is truly at its best, but it’s when street art is truly “street art” and not just simply a poster or a sticker placed on a wall without permission.

High-end street art for the connoisseur.

AUTHENTICITY

Wednesday, June 11th, 2008

If you’re like me, you are trying to figure out what it means to be “authentic.” A big push in advertising these days is to de-construct the beautiful and premeditated and make a picture that feels like a snapshot.

What makes something authentic? What makes something look fake? As the saying goes, truth is often stranger than fiction. If we tried to produce and art direct shoots with pictures like the one below, we’d be hard pressed to pull them off. They just wouldn’t look believable. So what are those intangible qualities that make this type of picture so compelling?

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Photo by Clayton Hauck

Is it that the characters are comfortable in front of the camera? Is it because the characters aren’t models? Perhaps it is because they are completely unaware that the camera is even there.

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Photo by Clayton Hauck

Or the opposite - they are so adjusted to documenting every moment of their lives, and being documented by friends and strangers alike - on surveillance cameras and camera phones - that they are always either performing or have ceased to perform all together. We are each other’s audience and the all the world is a stage.

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Photo by Clayton Hauck

Or maybe it is the feeling of the unplanned and the miracle of spontaneity - some styling comes with NO styling at all.

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Photo by Clayton Hauck

Some locations only become interesting environments in extreme weather, which could never be planned.

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Photo by Clayton Hauck

Perhaps what sums it up best is the spirit of the late famed public television painter Bob Ross, “There are now mistakes, only happy accidents.”

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Photo by Clayton Hauck


Creating “the” Shot

Friday, May 30th, 2008

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Getty Images

Every once in a while the production of a single shot takes on greater importance than simply producing quality, marketable images that cover the shoot brief and content plan. As part of the Getty Images community of art directors, photographers, photojournalists and filmmakers, there are times when you strive to make more out of the process - or at a certain point, the process seems to come alive and take possession of the set and the work takes on a greater significance. The resulting product is, in its own way, an inspiring journey that encapsulates the entire cast and crew for the brief, glorious suspended time that takes places between the words “action” and “cut.”

Earlier in the year, I was assigned a shoot on the footage content plan “business meeting.” As our team had previously created various takes on this and similar business related concepts, we were hoping to take a creative risk to differentiate this shoot from our own collection as well as competitor’s imagery. I had a shot in my head for almost five years of a Caucasian business man surrounded by Chinese businessmen in a Chinese banquet restaurant and we all felt this could fit the needs at hand while also challenge us to raise the visuals above that of typical stock.

I wrote a simple narrative: international business meeting with translator takes place over dinner in an upscale Chinese restaurant that also included a small role for a hostess. The piece was to take on an ethereal, cinematic tone with a visual style borrowing heavily from the rich neon colors of Wong Kar Wai’s “In the Mood for Love” and “2046″ as well as the moody portraiture of Ben Gazarra’s character in Cassavettes’ “The Killing of a Chinese Bookie.”

Collaborating with cinematographer Rick Lopez and Magenta Sky Films, we decided to use ultra dynamic lighting and coloring historically not the norm in stock shooting. We upgraded our location from a banquet style ballroom to an intimate, high-end restaurant to target a global business culture. The restaurant - with lush red banquets and dark polished wood - lent itself perfectly to a rich and colorful palate.

Casting was a painstaking process as it is incredibly difficult finding quality middle-aged Chinese actors in New York City (on a budget). With the cast set, we dedicated as much budget as possible to stylist Stephanie Bohn so that she could create an elegant look, weaving modern day business wealth with an affected, quirky eye toward detail (thick rimmed glasses, pinky rings). Hair and make-up artist Masha Gvozdov created a strong 50s look with slick hair and razor straight side parts for men and, for our hostess, a classic buffont and sultry eyes.

A night shoot (closing down the restaurant would have been too expensive), by early morning we had pushed through a good amount of the shot list with plenty of coverage of the business meeting including authentic renditions of greetings, business card exchanges, heated business discussion, laughter, team work, translation scenes, hand held technology scenes, toasting scenes, even an aside of romantic date gone wrong.

One of our last scenes was the “exit scene.” The business men/woman pay the bill and leave the restaurant leaving the hostess alone in the space. In the script she ends the scene by gazing into a fish tank, lit brilliant blue, which was located in the front of the space.

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Getty Images

By this time, everyone was either overly exhausted (two extras had to be regularly woken up for takes) or, at the very least, light-headed and not necessarily focused properly (myself included). The talent/crew holding area began to look like an adult sleep-over.

We rehearsed the scene once and something about the actress, Diane Fong’s silence, beauty and presence, brought the crew back into a tight, positive energy. Someone mentioned that she should blow out a candle first - great idea, let’s do it! Collectively we decided to delay the dolly move away from her as she walked toward the tank, this would create a longer shot, again a-typical in the stock world but it would give the scene a real beat of unmistakable poise and drama. At the last second, I told Diane, during the scene, to clear an empty wine glass and hold it loosely stem down in her hand as she gazed at the fish tank. I have no idea why I suggested this. Maybe just to give her character something to do, to occupy her. Maybe my brain had finally shut down.

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Getty Images

At this point there was literally a hush as the set quieted. The crew’s energy was fantastic. I called “action” and Diane slowly played out the scene. She cleared the wine glass and, as she got to the fish tank, something happened to her face as she stared at the fish swimming endlessly in circles. The actress had disappeared into character. She was surrounded by glass walls, trapped, exhausted and alone. A great, sweeping longing came over her. Our dolly slowly backed away, taking in the larger scene. Jamie DiVenere, director of creative services, footage, who was visiting the set grabbed my arm in excitement as the frame revealed the glowing wine glass shaking in her delicate fingers. To someone on the street, maybe just an interesting shot, but to the rest of us directly involved, it was stunning. There was something fulfilling - something beautiful and tender - in the moment that rarely comes out in commercial film making.

There were some shots that you can look at and just know you came up short. Other shots where you’re just happy to survive. Then there are those shots that, for some reason, mean something to you. This one, from Getty Images’ footage new one80 collection, is one of those.

FANTASIZING

Friday, May 30th, 2008

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Frank Schwere/Getty Images

I recently saw The Fall, a stunning film by Tarsem Singh. Like The Adventures of Baron Munchausen, The Princess Bride, Pan’s Labyrinth, and countless others before it, it is essentially an epic fairytale, but told for an adult audience. While the plot and dialogue were a bit pat for my taste, the visuals were jaw-dropping, having been shot in 18 different countries, then seamlessly woven together into a vivid Otherworld.

The film also got me thinking about art with a fantastical bent. While there has been a place for this type of work to some degree in virtually every era, it strikes me that we often feel collectively drawn to it in times of uncertainty. (For example, the surrealist movement sprung up between the two world wars, and drew heavily upon the overlapping realms of mythology, psychology, and stream-of-consciousness fantasy).

This work offers escapism and inspiration, and often affirms our hopes that goodness and beauty will ultimately win out. With an ailing environment, a limping economy, and political anxiety in the air, is it any wonder that the most popular films of the past few years have been based on comic book heroes and fabled, magical lands? And as technology gets exponentially better, we can tell these stories in an even more sophisticated manner, offering a glimpse into dreamscapes and happily ever afters.

Below are some of my favorite fantastical pictures that were art directed by the NYC branch of Getty Images creative team:

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Ralf Nau/Getty Images

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Erik Snyder/Getty Images

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Chris Strong/Getty Images

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Jeffrey Hamilton/Getty Images