Archive for May, 2008

Creating “the” Shot

Friday, May 30th, 2008

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Getty Images

Every once in a while the production of a single shot takes on greater importance than simply producing quality, marketable images that cover the shoot brief and content plan. As part of the Getty Images community of art directors, photographers, photojournalists and filmmakers, there are times when you strive to make more out of the process - or at a certain point, the process seems to come alive and take possession of the set and the work takes on a greater significance. The resulting product is, in its own way, an inspiring journey that encapsulates the entire cast and crew for the brief, glorious suspended time that takes places between the words “action” and “cut.”

Earlier in the year, I was assigned a shoot on the footage content plan “business meeting.” As our team had previously created various takes on this and similar business related concepts, we were hoping to take a creative risk to differentiate this shoot from our own collection as well as competitor’s imagery. I had a shot in my head for almost five years of a Caucasian business man surrounded by Chinese businessmen in a Chinese banquet restaurant and we all felt this could fit the needs at hand while also challenge us to raise the visuals above that of typical stock.

I wrote a simple narrative: international business meeting with translator takes place over dinner in an upscale Chinese restaurant that also included a small role for a hostess. The piece was to take on an ethereal, cinematic tone with a visual style borrowing heavily from the rich neon colors of Wong Kar Wai’s “In the Mood for Love” and “2046″ as well as the moody portraiture of Ben Gazarra’s character in Cassavettes’ “The Killing of a Chinese Bookie.”

Collaborating with cinematographer Rick Lopez and Magenta Sky Films, we decided to use ultra dynamic lighting and coloring historically not the norm in stock shooting. We upgraded our location from a banquet style ballroom to an intimate, high-end restaurant to target a global business culture. The restaurant - with lush red banquets and dark polished wood - lent itself perfectly to a rich and colorful palate.

Casting was a painstaking process as it is incredibly difficult finding quality middle-aged Chinese actors in New York City (on a budget). With the cast set, we dedicated as much budget as possible to stylist Stephanie Bohn so that she could create an elegant look, weaving modern day business wealth with an affected, quirky eye toward detail (thick rimmed glasses, pinky rings). Hair and make-up artist Masha Gvozdov created a strong 50s look with slick hair and razor straight side parts for men and, for our hostess, a classic buffont and sultry eyes.

A night shoot (closing down the restaurant would have been too expensive), by early morning we had pushed through a good amount of the shot list with plenty of coverage of the business meeting including authentic renditions of greetings, business card exchanges, heated business discussion, laughter, team work, translation scenes, hand held technology scenes, toasting scenes, even an aside of romantic date gone wrong.

One of our last scenes was the “exit scene.” The business men/woman pay the bill and leave the restaurant leaving the hostess alone in the space. In the script she ends the scene by gazing into a fish tank, lit brilliant blue, which was located in the front of the space.

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Getty Images

By this time, everyone was either overly exhausted (two extras had to be regularly woken up for takes) or, at the very least, light-headed and not necessarily focused properly (myself included). The talent/crew holding area began to look like an adult sleep-over.

We rehearsed the scene once and something about the actress, Diane Fong’s silence, beauty and presence, brought the crew back into a tight, positive energy. Someone mentioned that she should blow out a candle first - great idea, let’s do it! Collectively we decided to delay the dolly move away from her as she walked toward the tank, this would create a longer shot, again a-typical in the stock world but it would give the scene a real beat of unmistakable poise and drama. At the last second, I told Diane, during the scene, to clear an empty wine glass and hold it loosely stem down in her hand as she gazed at the fish tank. I have no idea why I suggested this. Maybe just to give her character something to do, to occupy her. Maybe my brain had finally shut down.

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Getty Images

At this point there was literally a hush as the set quieted. The crew’s energy was fantastic. I called “action” and Diane slowly played out the scene. She cleared the wine glass and, as she got to the fish tank, something happened to her face as she stared at the fish swimming endlessly in circles. The actress had disappeared into character. She was surrounded by glass walls, trapped, exhausted and alone. A great, sweeping longing came over her. Our dolly slowly backed away, taking in the larger scene. Jamie DiVenere, director of creative services, footage, who was visiting the set grabbed my arm in excitement as the frame revealed the glowing wine glass shaking in her delicate fingers. To someone on the street, maybe just an interesting shot, but to the rest of us directly involved, it was stunning. There was something fulfilling - something beautiful and tender - in the moment that rarely comes out in commercial film making.

There were some shots that you can look at and just know you came up short. Other shots where you’re just happy to survive. Then there are those shots that, for some reason, mean something to you. This one, from Getty Images’ footage new one80 collection, is one of those.

Street and Studio Exhibition - Tate Modern

Friday, May 30th, 2008

An ambitious exhibition with loads packed into 11 rooms, documenting street and studio photography from the late 1800s.

Each room has its own title but the attempts to capture the unconscious subject is what made the exhibition fascinating to me - how the model’s awareness affects the image.

This can be seen in Juergen Teller’s title image where he photographed aspiring models on the studio threshold. The super-aware subjects make these  feel quite voyeuristic, the models seem vulnerable:

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My favourite examples of the unstaged image are the commuters caught unawares on the New York subway in Walker Evans 1938-41 series. Some have a protective ‘public’ face on, some are in their own world, some stare at the camera unaware. This image of Evan’s isn’t in the exhibition, its used in an article on the familiar stranger.

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There’s a modern take of this series in the exhibition with Wolfgang Tillman’s ‘Big Issue’ shots on the London tube. Feels as if he’s been caught out in this one with the woman looking into camera:

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In its early days you can see how the conscious, set up studio photograph often used poses from paintings.

A stand out example of how this continues are Andre Serrano’s portraits of vagrants in New York, using formal poses which dignify the sitter:

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More imagery which tries to go below the surface of the subject is Philippe Haslam’s jump series, (Edward Steichen below)  which used the jump to capture something of the models real or unconscious personality:

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Also featured are Philip-Lorca diCorcia’s well known ‘caught’ passers by.

Some of these unaware subjects didn’t approve of their image being used and the gentleman below apparently attempted to sue diCorcia..

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Some of the most extreme examples of more intrusive photography are Arthur Fellig AKA Weegee’s crime portraits, where bystanders are reacting to real events as in ‘Their First Murder’ below - or those of murder victims where the subject is fully unaware..

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There’s also this fantastic image of Weegee’s mobile office from anonymous photographer - the back of his car with typewriter, developing fluids etc.:

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Even though this equipment and more can now fit in the pocket, it’s amazing how the featured photographer’s concerns have stayed the same - getting under the skin of their subjects and society.

FANTASIZING

Friday, May 30th, 2008

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Frank Schwere/Getty Images

I recently saw The Fall, a stunning film by Tarsem Singh. Like The Adventures of Baron Munchausen, The Princess Bride, Pan’s Labyrinth, and countless others before it, it is essentially an epic fairytale, but told for an adult audience. While the plot and dialogue were a bit pat for my taste, the visuals were jaw-dropping, having been shot in 18 different countries, then seamlessly woven together into a vivid Otherworld.

The film also got me thinking about art with a fantastical bent. While there has been a place for this type of work to some degree in virtually every era, it strikes me that we often feel collectively drawn to it in times of uncertainty. (For example, the surrealist movement sprung up between the two world wars, and drew heavily upon the overlapping realms of mythology, psychology, and stream-of-consciousness fantasy).

This work offers escapism and inspiration, and often affirms our hopes that goodness and beauty will ultimately win out. With an ailing environment, a limping economy, and political anxiety in the air, is it any wonder that the most popular films of the past few years have been based on comic book heroes and fabled, magical lands? And as technology gets exponentially better, we can tell these stories in an even more sophisticated manner, offering a glimpse into dreamscapes and happily ever afters.

Below are some of my favorite fantastical pictures that were art directed by the NYC branch of Getty Images creative team:

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Ralf Nau/Getty Images

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Erik Snyder/Getty Images

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Chris Strong/Getty Images

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Jeffrey Hamilton/Getty Images

Seeing What You Eat

Wednesday, May 21st, 2008

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Woman cooking steam buns in Beijing, China. (Picture by Jason Hosking/Getty Images)

Have you every thought about eating sick crabs? Me neither. But it seems like we‘re missing out on something - they really look delicious.

I love food. I spend hours browsing through cookbooks, just looking at the photos. I enjoy images that speak to all senses and look so delicious that you just want to have a bite. I never thought that I would trade my cookbooks for websites, but than I discovered the world of food blogging. And it got me.

There are many great blogs out there, one example is Cha Xiu Bao - it‘s written in English but is all about authentic Hong Kong food. This blog gives you a real insight in Hong Kong‘s food culture and is illustrated with great, authentic snap shots.

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Portraiture - A New York Photo Festival Exhibit by Getty Images

Thursday, May 15th, 2008

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Erik Snyder/Getty Images

Getty Images is bringing a fresh perspective on portraiture at the first ever New York Photo Festival which runs from May 14-18 in DUMBO, Brooklyn.

Getty Images will be showcasing 42 pieces by some of its world-renowned photographers including Jeff Reidel, Steve Pyke, George Holz, Nicholas Prior, Phillip Toledano and Tara Moore.

The exhibit demonstrates the provocative, innovative nature of portraiture from the esteemed photographers and will be housed under the Getty Images pavilion (81 Front Street). It is free and open to the public.

About the New York Photo Festival

The New York Photo Festival will be the first international festival of photography based in the US with the goal of documenting the future of photography in all of its forms. Headquartered in DUMBO, the festival celebrates both the contemporary photography and the creative, inspirational talents of artists who produce this work.

Visitors can experience a variety of events, including curated pavilions by Kathy Ryan of The New York Times Magazine, Magnum photographer Martin Parr, Lesley A. Martin of the Aperture Foundation and Tim Barber of tinyvoices.com. In order to attend events at the festival, you must purchase a ticket ($45) which is valid for the entire four days.

Win the Ultimate Executive Creative Director Experience

Tuesday, May 13th, 2008

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Competition closes TOMORROW, 14 May, 11:59pm PST!

It’s the Ultimate Pitch and it’s open to the world’s creative community. Send us an idea that makes a world of difference. If it’s judged to be the best, we’ll flaunt your work across the globe and on the beach at Cannes Lions 2008.

If you win, you’ll get to go too. Stepping into the shoes of world-renowned Executive Creative Director Bob Scarpelli - soaking up the finest creative and enjoying all his usual luxury perks at the festival.

And we’ll help you get the gig. Kick-start your brainstorm with our inspirational Catalyst search to land those “eureka!” moments. Then, tap into our big-budget clips, original music tracks and award-winning images to bring your ideas to life.

Play the video - Cannes awaits

Enter the Ultimate Pitch

Good luck.

How many takes does a good picture make?

Friday, May 9th, 2008

This is a question I have been frequently pondering as my head seems to be continuously stuck under the hood of the Macbook pro, tethered to the photographer, like some caped, Getty Images crusader, fighting the fight to sort out the good images from the bad.

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Kari Pearson (art director), Jan Guy (model), Thomas Northcut (photographer), Heather Simchuk (stylist)

Recently I worked on a shoot in Fraser, Colorado with Thomas Northcut (photographer), Matt Wright (producer) and Emilie McKittrick (artist data quality specialist and connection to the locations we shot at - she traveled along and helped us with duties too numerous to mention), Seattle-based freelance stylist Heather Simchuk and rounding out the rest of the group was Mike Forster (first assistant), Ted Coster (second assistant), Pamela Chavez (props) and Beth Ryan (hair and make-up) all from Denver.

Looking at image after image rolling into the computer, gives one much opportunity to think. You think about how easily some images happen and how a lot of collaboration takes place on others. So I thought “hey, let’s do a little experiment, or a bit of an un-scientific survey, and take a look at a handful of images from the Colorado shoot and see how they sort out take-wise.” I selected a couple of images we spent a little more time on and a couple that I remembered coming fairly quickly (approx. times noted), wanting to keep this survey small, yet try to provide a sampling of images that are somewhat typical from your average shoot day.

Shot 1: 4 takes/a couple of minutes
*We were working on other variations within this scene and Heather (stylist) saw this shot and suggested that Thomas pull back to get the entire scene. I think Heather had ulterior motives and wanted to get a full body shot of her styling.

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Thomas Northcut/Getty Images

Shot 2: 29 takes/approx 1/2 hour
*We probably had the shot around frame 20 and worked on variations of gloves on/gloves off, several body position changes and many attempts at fussing with hair while attempting to make the 12-year-old model look more serene than seductive while her father was on set.

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Thomas Northcut/Getty Images

Shot 3: 4 takes/approx 1 minute
*This shot was from a breakfast scene that Thomas and crew lit so that we could set up the scene and Thomas could move around the table and capture various moments as they happened. This was a real moment and I thought Thomas captured it really well.

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Thomas Northcut/Getty Images

Shot 4: 10 takes/approx 1/2 hour
*We tried variations of sitting up on the edge of the bed, laying down, messed with her hand position, played around with how her hand was positioned under her head to make her posture look more natural, fill, no fill…Since this shot was all about only using the available light source, we shot very slowly.

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Thomas Northcut/Getty Images

Shot 5: 14 takes - approx 40 minutes
*Variations of vertical, horizontal, changed composition a few times, had model use various expletives to enhance the frustrated look on his face…Some downtime occurred while laughing at the second assistant who had fallen in the snow, managing to bury himself while still maintaining a tight grip of the light.

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Thomas Northcut/Getty Images

And the survey says…

-5 shots/61 total takes/12 takes roughly on average/rounding up time-wise to about 1/2 hour per shot

I don’t know what that means exactly, other than completing this unofficial survey and me feeling somewhat relieved that the average number of takes wasn’t 150 or something like that. It did get me thinking that since this shoot was for LifeSize, I’d be interested in knowing how many shots on average it takes for say a Stone+ frame. Or even better, who is willing to document all of those shots that we sometimes spend way too much time on and way too many frames on, only to scratch them in the end?

I am thinking that may be better to blog about anonymously…

 

Cut, Paste, Shoot

Thursday, May 8th, 2008

I’m really excited about the current trend “Tactile Graphics” - the movement of graphic designers to represent their ideas and layouts spatially. It’s blurring the lines between graphic design, sculpture and photography and opens up exciting possibilities for creative’s working in traditional photography and footage to experiment with conceptual ideas.

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www.serialcut.com

With the ability to create almost any situation artificially or remove any flaw using software such as Photoshop I think this style of imagery is a refreshing visual counter point. It will be interesting to see if commercial clients agree.

Photo Therapy

Monday, May 5th, 2008

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Stephanie Cabrera/Getty Images

I’ve been thinking a lot lately (as many of us in the Northern hemisphere probably are!) about the end of winter weather and the shift to spring and summer sun. Interestingly, I recently read about the use of phototherapy for curing the real winter blues - it’s designed to simulate the effects of sunlight through the exposure to full-spectrum artificial light. It’s commonly used to treat conditions such as seasonal affective disorder (SAD) and psoriasis. I don’t have SAD or psoriasis but I sure am itching for summer. Looking at these kinds of images is my “photo therapy.”

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Thatcher Keats/Getty Images

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Smith Collection/Getty Images

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Ofer Wolberger/Getty Images

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Adrian Weinbrecht/Getty Images

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Roy Mehta/Getty Images

The Compassionate Eye Foundation

Thursday, May 1st, 2008

In 2006 Getty Images signed a contract with the Compassionate Eye Foundation, founded by photographer Robert Kent in 2005, with the agreement that a majority of the revenue from the sale of images submitted via that contract would go to support the activities of the Foundation.

Their mission is “to support, honor, and empower those in developing nations in order to expand educational opportunities, basic health services, and tools for economic development.” So far their focus has mainly been in Guatemala, where 75% of the population lives below the poverty line, and in rural areas medical and educational programs are scant to nil. Recently they’ve partnered with Education Without Borders and will expand their work into Africa as well.

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© Compassionate Eye Foundation

Here is a lightbox of highlights from the CEF photos on Getty Images, and here is the Getty Images page about CEF.

Here is a recent progress report sent out by founder Robert Kent:

facts:
1. Compassionate Eye Foundation royalties earned to date are just over $100,000.
2. Our January 2007 royalties were just under $200. In March 2008 the images earned just over $24,000.
3. The power of imagery to create positive change in the world summarizes our partnership with Getty Images.

TOGETHER, we will educate hundreds of children in developing nations.
Photographers UNITE!
Thank you.
Robert Kent

Current C.E.F. accomplishments as of March 2008:

 

  • bought land + built one school, grades 1 to 6 in Guatemala with 2 teachers + 60 children
  • established a scholarship program allowing graduates to attend grades 7 to 9 for the first time ever
  • for two years have funded a Guatemalan women’s group teaching women’s health + safety, pre + post natal care + artisan skills to over 100 at risk women
  • established a parent participation preschool project for 10 children for the first time ever
  • providing funds for a young persons accepting personal responsibility educational program, educating over 500 rural teenagers
  • providing funds for an agro-forestry project that is teaching about + introducing new crops
  • completed the construction of a playground with basketball + soccer nets
  • providing funds to a disadvantaged high school in cape town South Africa for a fine art + photography program
  • on June 21 2006 spearheaded the first annual Getty Images solstice shoot, 11 photographers and their crews donated time, talent + resulting images to C.E.F.
  • on June 21 2007 over 50 Getty Images photographers and their crews from around the world rallied for the second annual solstice shoot
  • Getty Images stock contract in place with 900 images online

Our vision is to be a global foundation, C.E.F. is currently scouting projects in South Africa, Tanzania + India for future funding.