Daniel Day/Getty Images

“Hansel…he’s hot.”

So says Will Ferrell as Mogatoo in Zoolander, one of my favorite movies of all time. I bring it up, a) because it makes me laugh and b)because most industries from fashion, technology, fine art and food to name a few, are all trying to discover what’s hot, who’s in, who’s out and what’s next. It’s no different at Getty Images.

I head up this great team of people called Creative Research. Our job is to figure out “what’s hot” for pictures. We do this by studying how consumer trends and behavior affect the imagery our art directors, photo editors and photographers create.

In the past months I’ve spent a lot of time with the gang in sales and a lot of time with our customers. I wanted to find out the truth. Are we are bringing the right pictures to our customers?

So, we just completed this enormous study, we looked at over 2,000 print and TV campaigns from the US, Japan, England, France, Brazil, China, Australia and Germany. We looked at photo requests from our customers, we talked to customers, we looked at consumer behavior in each of these studies. Here’s an excerpt that you can now see for yourself.

What do you think? Talk to me people.

This entry was posted on Wednesday, January 23rd, 2008 at 2:07 am and is filed under Getty Images, Creative Research, trends, art, photography, advertising, the future. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.