We live surrounded by images, under the spell of visual stimuli. Taking a break in that rush is an absolute necessity. In Paris (France), the market research company Gatard & Associes offers a room on its website, e-dito.com, to discover arts, culture, literature, and to share thoughts about advertising and marketing.

This month Jumping in advertising is deciphered. The writer, Christian Gatard takes us in the advertising backstages. Exploration is done through the prism of mythology. Following him opens our minds for a journey to unexplored areas of our culture and for times as far as 30 000 years ago. Gatard gives us tips to consider shamanism in a new way. The next topic that will be deciphered in E-dito.com next issue is the MASK in advertising. Provocative and appealing idea! Wherever you live if you dig up an interesting and recent advertising example relating to the Mask theme, do dare to share it with the E-dito.com guys : redaction [at] e-dito [dot] com. You’ll make them happy. Enjoy! ( Jumping Frog - Courtesy of American Images Inc / Getty Images)

One advertising campaign everyday. This is the basic, minimalist, obvious concept for Adrien de Malherbe’s blog : Mastercom. In fact this is also a great challenges that requires determination, investigation and self-disciplin. Just for us, for our pleasure, information and inspiration. No need to come every day as it’s open 24/7. Take your time, choose your best moment for an entertaining trip in the advertising world. Enjoy!

Pangea Day is a global event on May 10, 2008, conceived by documentary filmmaker Jehane Nouhaim (”Control Room”), that aims to tap “the power of film to strengthen tolerance and compassion while uniting millions of people”. Various cities around the world will be “videoconferenced live to produce a 4-hour program of powerful films, visionary speakers, and uplifting music”. Not exactly clear what’s gonna happen, but here’s the trailer, all the footage in which is courtesy Getty Images:

Andersen Ross /Getty Images

Do you find that images used by creative, marketing or sales teams don’t always support your brand? Do you have efficient systems in place to store and share your imagery and make the most of your investment? Join experts Courtney Adamson of Getty Images, Mukul Krishna of Frost & Sullivan, Trish Sarno of ING, and Manish Mallick, a consultant to General Motors to learn:

- How consumer trends affect visual language

- How to select the right imagery to connect with your customers

- How technology solutions can help you keep your brand on track

- How ING and General Motors used imagery and created image libraries to elevate and manage their brands

Webcast Info

When: September 27, 2007 10 AM (PST)

Where: Click here to register.

Opening largely the vision about upcoming trends and future, Just A Kiss, a strategy and curiosity agency in Paris (France), has published the second issue of Jak Lab web magazine. Supported by Gatard et Associes, this JakLab#2 welcomes many contributions from artists, strategic planners, photographers, novelists. Philippe Cazaban, Nicolas Dubost from Nelly Rodi , Monique Wahlen from G2, Pete Jeff, and many others… For this new issue the theme is about “The Absolute Necessity”. Discover texts and photographs written with freedom, inspiration and creativity. JakLab is a quartely free publication on the web. Enjoy it and share it. (Brigitte Mantel)