Black is the new Green
Friday, July 20th, 2007In a nutshell: white monitor space uses more energy than black monitor space, so blackle.com steps in to green the aesthetically spartan but energy-extravagant Google behemoth. A totally brilliant bit of internet MacGyvering that, if not a runaway success, will certainly go miles in raising awareness about what’s possible.
There’s no real reason it shouldn’t be a runaway success of wide and rapid adoption, but then again, there’s no real reason that people who buy an SUV should have a huge tax windfall instead of paying a tax directly (if not exponentially!) proportional to the weight of their vehicle - thankfully a loophole that appears to be on the wane.
Speaking of the Webbys, I’ll be damned if this doesn’t get nominated and hopefully win next year.










