There has been a lot of speculation around here about the fantastic new ‘Orange’ ad featuring various people in a park who disappear and reappear throughout. It’s done so well and seamlessly that everyone has been wondering: was this done for real? No CGI?? Well, it seems it has.

How did they do it? Well, by a combination of intense choreography and rehearsal, running in and out of frame when in a blind spot, and of course - digging holes in the ground to jump into! Take a look here to see. The commercial took 2 months of rehearsals and weeks to shoot - but the result is impressive. With films like ‘Casino Royale’ being applauded for not using CGI excessively - do I smell a trend to return to doing things the old-fashioned way?

This entry was posted on Monday, February 26th, 2007 at 4:50 pm and is filed under advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.